Furthermore, product searches on the platform jumped more than 20x at the end of Q1 compared to the same period the year before. Social listening data from digital marketing agency the tree shows confidence has risen among UK consumers ahead of the typically busy summer holiday period.
Eighty-seven percent of these posts featured positive or neutral sentiment on the topic. Many remaining negative posts cited the latest so-called Indian variant and the wider pandemic. This follows news that airlines like Ryanair have recently seen bookings rise from , per week in April to more than 1. Despite the clear excitement from social media users, there is still more discussion than usual about vacationing at home this summer.
Quarterly financial results posted by major social media companies reveal ad revenue is rocketing one year on from the start of the pandemic. Ad revenue in Q1 began to take a hit as the uncertainty of the coronavirus outbreak took its toll, causing these most recent results to appear slightly inflated. However, this notable increase in revenue performance also signifies a renewed confidence in social media advertising and the rapid recovery of marketing budgets.
Data analysis shows ad posts reached an annual holiday peak around Christmas , before falling again in early — a typical pattern — except the number of posts containing sponsorship hashtags has not yet recovered to pre-pandemic levels. A sustained interest in influencers during the pandemic, combined with the gradual reopening of the hospitality and travel sectors across the world, paints a positive picture for the influencer marketing sector as it attempts to recover its losses.
Latest statistics from App Annie have found that TikTok came out on top, once again, for global app downloads in Q1 , increasing its rapid growth that has not faltered since the start of the pandemic. As many consumers remain under full or partial lockdown restrictions across the world, it is clear that people of all ages are continuing to flock to the app for entertainment and a bit of escapism.
Of course, download numbers do not always correlate with high usage. It is worth noting, however, that its Monthly Active Users have now surpassed Netflix, emphasising the power of video content on social media. Additionally, global TikTok users spent the second largest amount of money in-app between January and March , just behind YouTube.
The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period.
TikTok was not included in the ranking, despite being featured elsewhere in the report. More influencer marketers now use TikTok than they do Facebook, according to a new report from Influencer Marketing Hub. This proves marketers have been able to spot and respond to social trends in an agile way, moving their budgets and focus to where their audiences are, rather than sticking solely with safer and more familiar platforms.
Internet users in the UK have so far spent an extra day online per month so far in , according to data from We Are Social and Hootsuite. The average time an individual spends online everyday now totals 6 hours 26 minutes compared to 5 hours 28 minutes in There is no doubt that the prolonged UK lockdown has accelerated this behaviour, forcing many to stay in touch with friends, family and the outside world via the internet. Thanks to the increasing time spent on social media since the onset of the virus early last year, the average number of minutes spent per day on social media platforms and apps only increased slightly from to — from 1 hour 42 minutes to 1 hour 49 minutes.
YouTube and Facebook rank 5 th and 6 th respectively for share of total web traffic so far, the only two social media platforms to appear in the top However, share of web traffic on mobile dropped by 3. Most industries invested a substantial amount more during this quarter, except for accommodation, which has been particularly negatively affected by the pandemic. Ecommerce brands spent the most on advertising across social platforms Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend.
With this increase in ad spend comes an increase in CPC. Pinterest saw the highest year-on-year revenue growth in Q4 versus other major social networks like Facebook, Twitter and Snapchat. While this total revenue is notably less than other giants in the sector, it marks Pinterest as the fastest growing social platform for ad revenue. It is interesting that smaller and more commonly overlooked social platforms are making such gains in this area.
As the likes of Snapchat and Pinterest grow their user bases, even more advertisers are likely to flock to the platform to reach a wider demographic — spelling a positive future for the platforms.
This is despite a spike in social media usage and engagement recorded since lockdowns took effect in March While many are using the apps to connect with people they cannot meet face-to-face, Millennials seem slightly more conscious of its effects on their mental health, and are taking more action. Sixteen percent of Millennials claimed that the platforms were making them feel anxious, the report found.
Like others, over a quarter of Millennials also worry about the amount of time they are spending on social media. The average amount of time spent on the TikTok app among its UK users, per month, has nearly doubled between and , according to analysis from App Annie.
On Android devices alone, monthly average hours increased from 11 to While almost every app in every market saw an increase in usage last year, thanks to the pandemic, the unprecedented popularity of TikTok has seen the growth of all other social media apps pale in comparison — Instagram recorded just an 8-hour average per month. The report also claims that TikTok is due to surpass 1. Conducted throughout Q3 , the survey interviewed more than 11, marketers from across the globe.
Analysis commissioned by Visa , which studied shopping habits over the six months to October , found that one in four online purchases in the UK are now made as a result of interacting with a social media platform. More often than not, data shows, consumers are disappointed with the goods they receive when shopping via social platforms. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. The way in which social media lends itself to more impulsive spending, particularly with the addition of speedy checkout, also appears to mean that shoppers are less likely to make the necessary security checks that they might usually do when landing on a webpage directly from search results, for example.
This figure increases to Central America saw the second highest growth between these two periods at By the end of September, the average global ad spend on social media was nearly double that of its lowest level at the end of March when many Western lockdowns were first imposed. Encouragingly, the report indicates overall global ad spend on social has returned to levels similar to those seen in Q3 , and marketers predict that it will continue to improve over the holiday season as brands try to entice consumers to shop for gifts via social platforms.
However, spend in the accommodation industry remained volatile throughout the quarter amid a second wave of the virus, ending with comparable spend levels to those seen in the latter part of Q2.
TikTok divulged its user growth for the first time in late August as it filed a lawsuit against the US government over its potential banning in the region, CNBC has reported. The figures revealed that its global user base reached nearly m monthly active users MAUs in July , a m growth since December last year.
It is estimated more than m of those are based in the US. Q2 data from App Annie reveals a huge shift in in-app activity for mobile users over the course of the last two years, largely driven by the pandemic. Consumers in eight of sixteen regional markets studied now spend more than four hours using apps everyday. Brazil totted up the most time at an average of 5. Meanwhile the UK ranked tenth with an average of 3.
This data suggests new habits formed during prolonged periods of lockdown in have been mostly sustained through to , as time spent interacting with mobile apps has notably increased across the majority of markets compared to pre-pandemic levels.
For example, between Q1 and Q2 the app that experienced the highest download growth in the US was PictureThis, with which users can photograph a plant and find out more about it. Results show mobile banking is on the rise amongst consumers, although there remains a place for in-person banking moving forward. The recent uptick in interest surrounding cryptocurrency has also made its way into consumer banking trends of late. One in four US consumers surveyed said they had moved funds from a primary savings account into a cryptocurrency wallet since the start of the pandemic.
As remote banking becomes easier over time, many say they would be comfortable with taking financial advice from AI entities like robots, or an automated system.
More than half of consumers Another As of June , consumer confidence is now at its highest level since , as UK citizens become more optimistic about the future post-Covid. A YouGov poll has revealed that overall consumer confidence index gained 3. Outlooks on job security and personal finances for the next year have hit record highs, which could point at a healthy amount of disposable income ready to be spent with retailers, entertainment venues and the like as they look to recover their losses from the pandemic.
Typically, households are optimistic that their improved financial situations will continue over the next 12 months, and the same can be said of their expectations about house prices. Employees are also feeling positive about workplace activity. Confidence in this area grew to on the index, up by 3. This barometer mirrors of a number of other reports which suggest demand for products and services is booming as lockdown restrictions lift further.
Overall, not a single metric decreased compared to the month before, reflecting a changing public mood and a more positive outlook for brands and businesses. Covid has been the most major factor in the widespread adoption of digital services over the course of the last 18 months. Uptake of this service was slightly less in US as a percentage of the population, where 6. Even more UK adults A further 7. This rapid surge in the usage of digital services also spanned outside of essential lifestyle, financial and health categories into leisure and entertainment.
Virtual visits to museums and galleries are on the rise, with 1. Meanwhile, a massive 4. This segment has shrunk by just 4 percentage points since , and 2.
Analysis also indicates that digital poverty has been intensified by existing social and financial vulnerabilities more than ever in the past 12 months. Two additional reasons were consistently cited as causes for brand advocacy by respondents — quality of products received, as well as a great delivery experience, perhaps due to the increased demand on delivery services in as customers shopped online.
When it comes to detraction from a brand on social media, however, consumers are far more likely to post about a poor delivery experience than anything else, followed by the negative treatment of employees and the quality of a product they received. Poor customer service came surprisingly quite far down the list but ranked above complaints about value for money.
Consumers are becoming increasingly more trusting of brands than ever for health and wellness advice, according to data from a recent Forrester report titled The Trust Imperative. The research indicates that consumers across the regions of the US, UK, France and India are now more trusting in brands than they are in their local and national governments and the mainstream media in their areas.
Although Artificial Intelligence can have some impact on the way marketers can respond to customer behaviour, which will in turn help revenue in the short term, it is equally or more important that they ensure their customers are happy with their experience to achieve long term success. Additional data from the study highlights a further lack of precedence for customer experience among these organisations. So what exactly does customer experience CX mean?
CX leaders also appear to have greater insight into the motivations and challenges that their customers are facing, due to the long-term development of their analytics functions in the years before the pandemic began.
As a result, they are more than twice as likely to report that their customers have had a positive digital experience with their brand than others with lesser insight. They are also able to make more empathetic decisions, data suggests. As customer experience, particularly through online channels, was thrown into the spotlight for most of , renewed focus on this core business aspect will enable vast developments throughout the course of , according to predictions from Forrester.
As a result, this move could save companies hundreds of thousands, or even millions, of dollars, the data forecasts. Brands can expect to see their CMOs taking more control over the full customer lifecycle in order to improve CLV amid the uncertain financial climate ahead.
Many CMOs are likely to integrate marketing with CX to create a more joined up experiences that encourage customers to stick around. Research from MentionMe reveals that, although there has been a rising trend of consumers abandoning brand loyalty over the course of the coronavirus crisis, brand advocacy remains as strong as ever in the UK.
Eighty-two percent of consumers that took part in the study said that they had recommended a brand over the last year, and more than a third have in the past month alone. Many of these referrals were for home improvement brands selling furnishings, DIY and garden products, which have also seen a huge rise in sales across lockdowns.
However, there were aspects that became much less important over this period. Consumers also appear to be considering the wider impact of their purchasing decisions, particularly as home delivery has become so commonplace. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. As a result, nearly one in four admitted they had lost confidence when ordering goods from online stores. Citizens Advice has said views of its webpage providing advice on parcel issues had more than doubled to , between March and October this year compared to just 94, over the same period last year.
How has the overwhelming shift to online impacted retailer returns strategies? Across the Apple App Store and Google Play, shopping app downloads in the region surpassed million. The ranking of most downloaded apps remained mostly unchanged throughout Q1-Q3 this year, with Amazon, Wish and Walmart remaining in the top three, in that order, as they did last year.
However, three new retail apps entered among the remaining seven spots, mirroring their successes in the US market this year — Shop by Shopify rocketed to fourth place overall, while fashion retailer SHEIN ranked number seven and Nike crept in at number Downloads for stores that also have a brick-and-mortar presence also dropped off less sharply over the Q3 period compared to those of online-only retailers.
This suggests US consumers found a new way to shop with their favourite high street stores in under unprecedented circumstances. Customers who favour flexible shipping policies and contact-free pickup particularly reaped the benefits of apps from these kinds of retailers.
Customer experience trends in What do the experts predict? A report from SensorTower on the state of the app industry a year on from the start of the pandemic shows which download and usage trends have endured into , and which have not.
Medical, news and educational apps are still in a state of positive year-on-year growth, although at a much lower rate than we saw during the peak of the pandemic.
Meanwhile, apps across other categories have seen an enormous shift in download activity earlier this year. Apps within the travel and navigation sectors are two of a small handful to continue experiencing declines since early The survey of more than , UK workers also revealed that two-thirds plan to resume their normal working habits as soon as restrictions are due to be lifted in the region on 19 th July. According to additional data from the study, as reported by Field Marketing , these figures could impact planned government legislation due to be passed later this year.
Optimism for in-person events is growing among US advertising executives, Marketing Dive has reported based on findings from an Advertiser Perceptions survey. It seems that ad executives are not only willing to simply participate in live events in the near future, but back them too. While many events this year are still scheduled to be digital-only affairs, for example the much-anticipated Cannes Lions awards, evidence suggests the advertising industry is keener than expected to return to live events by the end of the year.
New research from LinkedIn, published in April , indicates confidence amongst US employees in the travel and entertainment sectors has been soaring in recent months. Now that more than 96 million people in the US have been vaccinated, data shows workers in sectors that have been hardest hit by the coronavirus are the most optimistic they have been since before the start of the pandemic back in March This optimism can only be a good thing for brands and marketers as they prepare for recovery following a devastating year for many crucial industries.
Further data suggests there is still a way to go for some other industries to bounce back, such as healthcare, manufacturing and public administration, while workers in finance, construction and real-estate are currently demonstrating above average confidence. The road to recovery from the Covid pandemic will be long and arduous for the businesses affected by it. This gradual recovery may bode well for marketing departments in particular.
Given that women have been disproportionately affected by furlough and redundancy since the onset of the pandemic, the results of the survey indicate the marketing sector still has further to go, even against other industries, to achieve gender pay equality.
Half of senior marketing leaders have said that the last nine months of were the most innovative period they had experienced in their organisation, as businesses were forced out of necessity to think of new and exciting methods to engage their customers online. However, the Econsultancy and Adobe Digital Trends survey has identified some substantial barriers to success in marketing and experience. This suggests that, despite advances at these companies in , old processes and outdated knowledge continue to hamper efficiency and digital maturity.
A similar story can be said for those in the B2C and B2B industries, employees of which cited these three topics as their top obstructions to success. While the same is also true for CX leaders, these barriers were significantly less of an issue by comparison.
Forty six percent of media, marketing and advertising freelancers say they are no longer constrained by the location of their clients, thanks to recent advances in remote working, according to research from Worksome , published in December More than one in five UK workers have become freelancers throughout the course of the coronavirus outbreak, accelerating the trend of contracting becoming more widespread. Fifteen percent of these new freelancers said that the reason they moved to this type of work was because of redundancy where they used to work permanently.
The events of this year have also improved the general outlook of contractors. Fifty-seven percent said freelancing has been a positive thing for them during Covid, likely due to the flexibility it offers while juggling other responsibilities like childcare.
Covid has had a profound impact on the events business, eliminating crowded conferences and expos and forcing events organisers to adapt by shifting online. However, the outlook from the events industry is positive in the wake of this change.
All in all, the future of sourcing digital talent for in-house teams looks to be as uncertain as ever. Despite these significant losses and barriers, however, the report revealed that UK marketers are as keen as ever to move to in-housing digital talent at their organisations. However, to mitigate issues down the line, not all of those hoping to switch to an in-house model are looking to do so entirely, at least for now. As has been reported frequently, Covid has initiated a huge shift in flexible and remote working as a means of adapting.
By early September, one third of workers were still working from home full time, even after the government encouraged the population to return to their physical workplaces. This number is likely to rise again now that restrictions and messaging have been revised. The idea of striking a balance between office and home working is one that seems to appeal highly to British workers once things return to normal — whenever that may be. Thirty-nine percent of respondents said that splitting their time across the office and home would be their preferred option.
Three quarters of staff who are working from home expect their employer to continue to offer this arrangement after the crisis is over. The number of global mobile app downloads totalled Once again, TikTok was the most downloaded app worldwide, marking the fifth time it has held the top spot in the rankings in the last six quarters.
Facebook family apps accounted for the rest of the top five downloaded apps, while video-conferencing software Zoom ranked sixth. This suggests consumers are becoming ever more accustomed to managing their household bills and energy usage via online platforms.
Perhaps unsurprisingly, the Gaming category saw the largest drop in downloads this quarter, at In the US, gig work apps have made a strong comeback as the vaccine rollout gains traction with the wider population. Demand for rideshare apps like Uber rocketed in Q2 , with downloads steadily overtaking pre-pandemic levels from Q1 There were even reports of driver shortages across some rideshare companies as driver adoption returned more slowly than consumer adoption.
An April YouGov survey has found the recent soar in mobile gaming could be here to stay. Further data shows the majority of both GB and US gamers hope to sustain their heightened mobile gaming habits post-pandemic, despite returning to busier lifestyles.
A comprehensive Audio Content Survey from Sortlist shows, on average, The research on listening habits was conducted on business leaders of small to medium sized enterprises across France, Germany, Spain and the Netherlands. Radio was the most preferred type of audio content among those surveyed, reaching its highest in Spain at This was followed by podcasts, which seem to be less popular in the Netherlands In fact, there was just a 5.
Across the board, consumers are much more likely to listen to audio related to their hobbies than their day jobs. Other popular topics include news-related content, audiobooks and other miscellaneous entertainment. The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to.
Is there any way to have the current outside temperature show up directly on the taskbar? Is that available? Not at this time. So a third party app it is. An icon that shows, you guessed it, the current temperature! It is indeed 48F outside at my location, so mission accomplished: A small and modest display of the current temperature on the Taskbar.
Minimizing after every restart is annoying. IAB UK members can catch up for free. Building a sustainable future for digital advertising. The latest from the IAB. Find out more. Book now. Real Living results. Explore findings. Latest Adspend results. Digital Adspend H1 Read the findings. Hot topics. Latest guidance. User Identity. Discover more. Why digital advertising works. Why digital? Powering small businesses. Power up.
By bringing together existing industry initiatives, the Gold Standard has four keys aims: Reduce ad fraud Uphold brand safety Help compliance with the GDPR and ePrivacy law Improve the digital ad experience We are working together with our members to drive change within the digital advertising industry.
0コメント